How to explain SEO to your boss

How to explain SEO to your boss

Original post by Tracy Graziani | Sep 19,2017 I don’t know if there is any single aspect of digital marketing that is shrouded in more mythos and misinformation than SEO, which by the way, means “search engine optimization.” Many don’t know...
Show them the ROI

Show them the ROI

Original post by Tracy Graziani | Aug 29,2017 Whether you are CEO, CMO, Marketing Manager, or an associate the days of marketing by impression are over. If you aren’t being asked now, you soon will be expected to show the return on investment (ROI) for your...
Nobody cares if you’re #1

Nobody cares if you’re #1

The other day I was driving down the road listening to the radio and a car dealership claimed to be the number one Ford dealer in Ohio, or Central Ohio, or maybe the nation. Honestly, whatever they said made me laugh just before I changed the station. No matter where...
In defense of saying “Yes”

In defense of saying “Yes”

by Tracy Graziani I doubt that any of us need to read another article about saying “no,” but I would like to argue that we all could benefit from reconsidering the power of saying “yes.”  While I was building my business I had the privilege of...
Doing good is good business

Doing good is good business

Whether buying a pair of Tom’s shoes or seeking out LEED certified office space, American consumers and businesses alike are increasingly concerned with the ethical DNA of the companies they buy from. Saying goodbye to the good Beginning in the 1970s and...
The 5th “P”

The 5th “P”

Quite possibly since the dawn of time colleges have been teaching the four “Ps” of marketing, and I’ve always found this philosophy lacking. While product, promotion, price, and placement matter, these four “Ps” are pointless without...
How to Tame the Trolls

How to Tame the Trolls

One of the biggest things that brands fear on social media are “Trolls.” Not the cute ones with the neon fuzzy hair, rather the ugly ones that live under bridges and write nasty things on walls…internet walls to be exact. This fear is so real that...
It’s not personal, or is it?

It’s not personal, or is it?

If I could ban one phrase from our workplaces, it would be this, “It’s not personal, it’s just business.” That single phrase is the biggest lie we’ve ever told ourselves and it simply has to stop. For most people it IS personal. Every interaction we have with each...