The Goods

Resources

Free stuff

Whatever you want to call it, we live by the principle of “Give Before You Get” so we have a bunch of stuff here, that we hope is helpful to you. Don’t see what you’re looking for? Message us with the form at the bottom of the page. We aim to please.

Ebooks

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Office Hours

Tracy Graziani, CEO

I’m happy to help, even if you aren’t a client. To prove it, I’m giving you access to my calendar. You can book 15 minutes of my time to talk about whatever you want and I’ll listen. If you have questions about marketing or websites, I’m happy to answer, but if you want to talk about unicorns, that’s cool too.

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Blog

Google Analytics 4 (GA4) Setup Checklist

If you're setting up Google Analytics 4 (GA4) you might have discovered that there are quite a few steps, and the steps are varied based on the type of installation and other factors. That's why we created this handy checklist. It should help you make sure you're not...

What is Google Analytics 4 (GA4) & Why Should You Care?

Google Analytics 4, or GA4, is the newest website analytics property introduced by Google. It implements Google’s AI models to provide the latest market trends & customer behaviors. It was designed & developed to be more streamlined, allowing people to collect...

How to Set Up Google Analytics 4 (GA4)

You might have stumbled on a little notice bar at the top of your Google Analytics account that looks like this: And you might have clicked on the "Let's go" button, only to realize that this might take more than five minutes to complete. If that was your assumption,...