by Lisa Stone | Aug 25, 2020 | Branding, Communication, Marketing, Public Relations, Websites
When it comes to marketing, graphic design is of the utmost importance. Colors, shapes, and styles all have a psychological impact on how a brand is perceived. Branding, at its core, is a way to make a mental connection to a company in order to build customer loyalty...
by Lisa Stone | Aug 20, 2020 | Marketing, Marketing During Crisis
Over the last few months, COVID-19 has changed how the entire world operates. From grocery shopping to family gatherings, we are still accepting our new normal. The virus is continuing to spread, so it’s become clear that it’s here to stay for at least a little while....
by Lisa Stone | Aug 12, 2020 | Communication, Marketing During Crisis, Public Relations
Corporate responses to Black Lives Matter have become very common over the last few months. Some businesses aim to champion human rights throughout their supply chain. Other businesses, however, seem to promote human rights while operating in conflicting ways. By...
by Lisa Stone | Jun 26, 2020 | Branding, Marketing, Marketing During Crisis
Throughout history, people have faced and overcome obstacles. The tenacity, innovation, and dedication of humankind have seen our species continue to flourish despite adversity. The same is true for businesses, as well. From economic crises to changing technology,...
by Lisa Stone | Apr 7, 2020 | Marketing, Video
Before digital video marketing, the only opportunity to present your company, products, and/or services in a video format would be through television commercials. Not only were commercials expensive and time-consuming to write, shoot, edit, and produce, but they...
