by Lisa Stone | Jul 29, 2025 | Branding, Business, Marketing, Sales
As marketers, we love clean attribution. We want to see where every click came from, tie every interaction back to a sale, and prove that our efforts moved the needle. But the reality of today’s digital landscape is that not every marketing opportunity is measurable,...
by Lisa Stone | May 31, 2024 | Business, Communication, Marketing
Over Memorial Day weekend, a trove of leaked Google Search documents sent shockwaves through the SEO community. On May 5th, Rand Fishkin, Co-Founder of Moz and Co-Founder and CEO of Sparktoro, received an email from Erfan Azimi, CEO of EA Digital, with over 2,500...
by Lisa Stone | Nov 18, 2019 | Uncategorized
On October 25th, Google implemented BERT (Bidirectional Encoder Representation from Transformers) in the United States. Google BERT is the first algorithm to use deeply bidirectional, unsupervised language to provide context and nuance to searches. Google was able to...
by Lou Graziani | Aug 11, 2019 | Websites
Original post by Tracy Graziani | Sep 19,2017 I don’t know if there is any single aspect of digital marketing that is shrouded in more mythos and misinformation than SEO, which by the way, means “search engine optimization.” Many don’t know...
