The Goods

Resources

Free stuff

Whatever you want to call it, we live by the principle of “Give Before You Get” so we have a bunch of stuff here, that we hope is helpful to you. Don’t see what you’re looking for? Message us with the form at the bottom of the page. We aim to please.

Ebooks

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Office Hours

Tracy Graziani, CEO

I’m happy to help, even if you aren’t a client. To prove it, I’m giving you access to my calendar. You can book 15 minutes of my time to talk about whatever you want and I’ll listen. If you have questions about marketing or websites, I’m happy to answer, but if you want to talk about unicorns, that’s cool too.

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Blog

5 Ways To Know Your Staff Is Loyal

Loyalty is defined as a strong feeling of support or allegiance to a person, organization or cause. But how can you measure loyalty in the workplace? Surprisingly, it is no longer measured in the longevity of tenure. How can you tell if your staff is loyal? Some of...

Why Data is Important to Marketing

In order to grow your organization, you need to understand your customers, and data is invaluable to that understanding. Marketing is all about connecting to your customers. Finding where your customer base is, discovering what they’re interested in, and learning...

What Is An MSPOT?

There are many tools and techniques available to businesses to help create and manage goals. One of the most popular tools used by inbound organizations is an MSPOT plan. MSPOT stands for Mission Strategies Plays (sometimes called Projects) Omissions Targets. MSPOTs...