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How to Achieve Optimum Marketing & Sales Alignment
Salespeople and marketers typically think differently. That can create rifts, hurt sales and generate missed opportunities. But it doesn’t have to be that way. Here’s how to achieve better marketing and sales alignment in your company. The Problem What’s the problem...
Better than the boys club
International Women's Day takes on new meaning for me this year. As I look back on what will be one year of coronavirus shutdowns, quarantine, and worldwide disruption, I'm exhausted, discouraged, and overwhelmed. I also know that I'm not alone. Women, in particular,...
Women’s health matters
For those of you familiar with my work, you’ve probably noticed that I seldom ever write in the first person for work. I try to write my content from a neutral stance so that it is informative without bias. For International Women’s Day, though, I decided to shift the...
#GirlBoss is more than a hashtag
A half a dozen years ago I sat in classes at a conference and listened to amazing female speakers from around the county and thought "Yes. This is what I want to do. I want to be the best there is. I want to be an expert in my field and I want to teach others." I...
5 Reasons Why The Marketing Team Hates The Sales Team
Despite the fact that sales and marketing work closely together, the two departments are often at odds with one another. In this post, we discussed why the sales team hates the marketing team. Today, we’ll explore the other side of the coin: why the marketing team...
5 Reasons Why The Sales Team Hates The Marketing Team
Sales and Marketing are two sides to the same coin, but often find themselves at odds with one another. This post discussed some reasons why the marketing team hates the sales team. Now, we’ll look at why the sales team hates the marketing team right back! Sales hates...
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