The Riches are in The Niches

The Riches are in The Niches

The old saying goes, “Jack of all trades, master of none, but oftentimes better than a master of one.” While having a broad knowledge of skills and abilities is indeed a handy thing in life, the exact opposite is true when it comes to business. When the riches are in...
Meet Google BERT

Meet Google BERT

On October 25th, Google implemented BERT (Bidirectional Encoder Representation from Transformers) in the United States. Google BERT is the first algorithm to use deeply bidirectional, unsupervised language to provide context and nuance to searches. Google was able to...
How to explain SEO to your boss

How to explain SEO to your boss

Original post by Tracy Graziani | Sep 19,2017 I don’t know if there is any single aspect of digital marketing that is shrouded in more mythos and misinformation than SEO, which by the way, means “search engine optimization.” Many don’t know...
Show them the ROI

Show them the ROI

Original post by Tracy Graziani | Aug 29,2017 Whether you are CEO, CMO, Marketing Manager, or an associate the days of marketing by impression are over. If you aren’t being asked now, you soon will be expected to show the return on investment (ROI) for your...
Nobody cares if you’re #1

Nobody cares if you’re #1

The other day I was driving down the road listening to the radio and a car dealership claimed to be the number one Ford dealer in Ohio, or Central Ohio, or maybe the nation. Honestly, whatever they said made me laugh just before I changed the station. No matter where...
In defense of saying “Yes”

In defense of saying “Yes”

by Tracy Graziani I doubt that any of us need to read another article about saying “no,” but I would like to argue that we all could benefit from reconsidering the power of saying “yes.”  While I was building my business I had the privilege of...
Doing good is good business

Doing good is good business

Whether buying a pair of Tom’s shoes or seeking out LEED certified office space, American consumers and businesses alike are increasingly concerned with the ethical DNA of the companies they buy from. Saying goodbye to the good Beginning in the 1970s and...
The 5th “P”

The 5th “P”

Quite possibly since the dawn of time colleges have been teaching the four “Ps” of marketing, and I’ve always found this philosophy lacking. While product, promotion, price, and placement matter, these four “Ps” are pointless without...
How to Tame the Trolls

How to Tame the Trolls

One of the biggest things that brands fear on social media are “Trolls.” Not the cute ones with the neon fuzzy hair, rather the ugly ones that live under bridges and write nasty things on walls…internet walls to be exact. This fear is so real that...