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What Is An MSPOT?
There are many tools and techniques available to businesses to help create and manage goals. One of the most popular tools used by inbound organizations is an MSPOT plan. MSPOT stands for Mission Strategies Plays (sometimes called Projects) Omissions Targets. MSPOTs...
In Defense Of Comic Sans
When it comes to marketing, graphic design is of the utmost importance. Colors, shapes, and styles all have a psychological impact on how a brand is perceived. Branding, at its core, is a way to make a mental connection to a company in order to build customer loyalty...
Four Things To Consider When Reworking Your Marketing Plan
Over the last few months, COVID-19 has changed how the entire world operates. From grocery shopping to family gatherings, we are still accepting our new normal. The virus is continuing to spread, so it’s become clear that it’s here to stay for at least a little while....