In defense of saying “Yes”

In defense of saying “Yes”

by Tracy Graziani I doubt that any of us need to read another article about saying “no,” but I would like to argue that we all could benefit from reconsidering the power of saying “yes.”  While I was building my business I had the privilege of...
Doing good is good business

Doing good is good business

Whether buying a pair of Tom’s shoes or seeking out LEED certified office space, American consumers and businesses alike are increasingly concerned with the ethical DNA of the companies they buy from. Saying goodbye to the good Beginning in the 1970s and...
The 5th “P”

The 5th “P”

Quite possibly since the dawn of time colleges have been teaching the four “Ps” of marketing, and I’ve always found this philosophy lacking. While product, promotion, price, and placement matter, these four “Ps” are pointless without...
How to Tame the Trolls

How to Tame the Trolls

One of the biggest things that brands fear on social media are “Trolls.” Not the cute ones with the neon fuzzy hair, rather the ugly ones that live under bridges and write nasty things on walls…internet walls to be exact. This fear is so real that...
It’s not personal, or is it?

It’s not personal, or is it?

If I could ban one phrase from our workplaces, it would be this, “It’s not personal, it’s just business.” That single phrase is the biggest lie we’ve ever told ourselves and it simply has to stop. For most people it IS personal. Every interaction we have with each...
10 Misconceptions about website design

10 Misconceptions about website design

Whether starting from scratch, or re-designing an existing website there is a lot to consider. It seems like every day there are more and more options for website design. How do you know what is best for your company? This list should help you sort the facts from...