by Lisa Stone | Aug 4, 2025 | Business, Culture, Leadership, Sales
Building a successful sales team is a critical aspect of any business’s growth and profitability. However, according to an alarming statistic, 48% of sales hires fail to meet their targets, and 28% change jobs within 18 months. This high failure rate not only...
by Lisa Stone | Jul 29, 2025 | Branding, Business, Marketing, Sales
As marketers, we love clean attribution. We want to see where every click came from, tie every interaction back to a sale, and prove that our efforts moved the needle. But the reality of today’s digital landscape is that not every marketing opportunity is measurable,...
by Lisa Stone | Jul 24, 2025 | Business, Marketing, Sales
Once you’ve decided to purchase HubSpot as your CRM, the next decision you have to make is how you will approach onboarding. With all of Hubspot’s professional and enterprise tools, onboarding is required, and it is a paid service. You’ll have the opportunity to...
by Lisa Stone | Apr 4, 2025 | Business, Communication, Leadership, Marketing, Sales
Email communications play a crucial role in modern business, helping companies connect with their audience, build relationships, and drive conversions. A common line of thinking is that all emails that attract and convert leads can be considered marketing emails, but...
by Lisa Stone | Feb 12, 2025 | Business, Marketing During Crisis, Nonprofit
On his first day back in office, President Trump signed seven executive orders (EOs) that could drastically reshape federal grant funding. These orders target programs and initiatives that do not align with his administration’s policy priorities, potentially affecting...
