by Lisa Stone | Aug 25, 2020 | Branding, Communication, Marketing, Public Relations, Websites
When it comes to marketing, graphic design is of the utmost importance. Colors, shapes, and styles all have a psychological impact on how a brand is perceived. Branding, at its core, is a way to make a mental connection to a company in order to build customer loyalty...
by Lisa Stone | Aug 12, 2020 | Communication, Marketing During Crisis, Public Relations
Corporate responses to Black Lives Matter have become very common over the last few months. Some businesses aim to champion human rights throughout their supply chain. Other businesses, however, seem to promote human rights while operating in conflicting ways. By...
