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5 Reasons Staff Loyalty Equals Success

5 Reasons Staff Loyalty Equals Success

by Jamie Quickert | Oct 13, 2020 | Communication, Culture, Leadership, Marketing, Public Relations

Lynda Gratton, a workplace expert, proclaimed that workplace loyalty was dead. In a quote in The Financial Times, she said that loyalty had been “killed off through shortening contracts, outsourcing, automation, and multiple careers.”  That seems very grim, but is it...
In Defense Of Comic Sans

In Defense Of Comic Sans

by Lisa Stone | Aug 25, 2020 | Branding, Communication, Marketing, Public Relations, Websites

When it comes to marketing, graphic design is of the utmost importance. Colors, shapes, and styles all have a psychological impact on how a brand is perceived. Branding, at its core, is a way to make a mental connection to a company in order to build customer loyalty...
Corporate Responses to Black Lives Matter: One Good and One Bad

Corporate Responses to Black Lives Matter: One Good and One Bad

by Lisa Stone | Aug 12, 2020 | Communication, Marketing During Crisis, Public Relations

Corporate responses to Black Lives Matter have become very common over the last few months. Some businesses aim to champion human rights throughout their supply chain. Other businesses, however, seem to promote human rights while operating in conflicting ways. By...

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