by Lisa Stone | Aug 4, 2025 | Business, Culture, Leadership, Sales
Building a successful sales team is a critical aspect of any business’s growth and profitability. However, according to an alarming statistic, 48% of sales hires fail to meet their targets, and 28% change jobs within 18 months. This high failure rate not only...
by Lisa Stone | Jul 29, 2025 | Branding, Business, Marketing, Sales
As marketers, we love clean attribution. We want to see where every click came from, tie every interaction back to a sale, and prove that our efforts moved the needle. But the reality of today’s digital landscape is that not every marketing opportunity is measurable,...
by Lisa Stone | Jul 24, 2025 | Business, Marketing, Sales
Once you’ve decided to purchase HubSpot as your CRM, the next decision you have to make is how you will approach onboarding. With all of Hubspot’s professional and enterprise tools, onboarding is required, and it is a paid service. You’ll have the opportunity to...
by Lisa Stone | Apr 4, 2025 | Business, Communication, Leadership, Marketing, Sales
Email communications play a crucial role in modern business, helping companies connect with their audience, build relationships, and drive conversions. A common line of thinking is that all emails that attract and convert leads can be considered marketing emails, but...
by Linda Nunes-Quimby | Sep 30, 2022 | Branding, Marketing, Sales
Five Steps to Pick Swag that Doesn’t Suck If you’re going to have a booth at a trade show there is nothing more ubiquitous than swag. Sadly, for many companies, there is very little strategy behind items they give away, and that’s a lost opportunity....
by Linda Nunes-Quimby | Sep 6, 2022 | How-To, Marketing During Crisis, Sales
Trade shows, conferences, and expos are among the most expensive investments your business will make. Learn how to get the most impact out of that investment by focusing on leads, meetings, and closing deals every step of the way. Know Before You Go First thing is...
