by Lisa Stone | Aug 4, 2025 | Business, Culture, Leadership, Sales
Building a successful sales team is a critical aspect of any business’s growth and profitability. However, according to an alarming statistic, 48% of sales hires fail to meet their targets, and 28% change jobs within 18 months. This high failure rate not only...
by Lisa Stone | Apr 4, 2025 | Business, Communication, Leadership, Marketing, Sales
Email communications play a crucial role in modern business, helping companies connect with their audience, build relationships, and drive conversions. A common line of thinking is that all emails that attract and convert leads can be considered marketing emails, but...
by Tracy Graziani | Feb 15, 2025 | Business, Leadership, Marketing During Crisis
Every business decision carries weight. Some choices can propel a company forward, while others can set it back. The challenge is to distinguish between decisions that require careful deliberation and those that can be made swiftly. Lorrie Norrington, Operating...
by Tracy Graziani | Jan 2, 2023 | Business, Culture, Leadership
Every new year hits a little differently. There’s always this messy Venn Diagram of what happened over the last year personally and professionally overlapped with what everybody else is experiencing, and then of course how we react to all of it. However you mix up...
by Tracy Graziani | Mar 8, 2021 | Culture, Leadership
International Women’s Day takes on new meaning for me this year. As I look back on what will be one year of coronavirus shutdowns, quarantine, and worldwide disruption, I’m exhausted, discouraged, and overwhelmed. I also know that I’m not alone....
by Lisa Stone | Mar 7, 2021 | Culture, Leadership
For those of you familiar with my work, you’ve probably noticed that I seldom ever write in the first person for work. I try to write my content from a neutral stance so that it is informative without bias. For International Women’s Day, though, I decided to shift the...
