How to explain SEO to your boss

How to explain SEO to your boss

Original post by Tracy Graziani | Sep 19,2017 I don’t know if there is any single aspect of digital marketing that is shrouded in more mythos and misinformation than SEO, which by the way, means “search engine optimization.” Many don’t know...
Show them the ROI

Show them the ROI

Original post by Tracy Graziani | Aug 29,2017 Whether you are CEO, CMO, Marketing Manager, or an associate the days of marketing by impression are over. If you aren’t being asked now, you soon will be expected to show the return on investment (ROI) for your...
The 5th “P”

The 5th “P”

Quite possibly since the dawn of time colleges have been teaching the four “Ps” of marketing, and I’ve always found this philosophy lacking. While product, promotion, price, and placement matter, these four “Ps” are pointless without...