by Lisa Stone | Apr 4, 2025 | Business, Communication, Leadership, Marketing, Sales
Email communications play a crucial role in modern business, helping companies connect with their audience, build relationships, and drive conversions. A common line of thinking is that all emails that attract and convert leads can be considered marketing emails, but...
by Tracy Graziani | Feb 20, 2025 | Branding, Business, Communication, Marketing, Marketing During Crisis, Nonprofit
Since Donald Trump was sworn in for his second presidential term on January 20th, the United States federal regulatory landscape has undergone significant and rapid changes. To date, Trump has signed 60 executive orders which have had cascading effects, especially for...
by Tracy Graziani | Feb 15, 2025 | Business, Leadership, Marketing During Crisis
Every business decision carries weight. Some choices can propel a company forward, while others can set it back. The challenge is to distinguish between decisions that require careful deliberation and those that can be made swiftly. Lorrie Norrington, Operating...
by Lisa Stone | Feb 12, 2025 | Business, Marketing During Crisis, Nonprofit
On his first day back in office, President Trump signed seven executive orders (EOs) that could drastically reshape federal grant funding. These orders target programs and initiatives that do not align with his administration’s policy priorities, potentially affecting...
by Lisa Stone | May 31, 2024 | Business, Communication, Marketing
Over Memorial Day weekend, a trove of leaked Google Search documents sent shockwaves through the SEO community. On May 5th, Rand Fishkin, Co-Founder of Moz and Co-Founder and CEO of Sparktoro, received an email from Erfan Azimi, CEO of EA Digital, with over 2,500...
by Lisa Stone | Oct 9, 2023 | Business
In today’s rapidly evolving technological landscape, Artificial Intelligence (AI) has emerged as a powerful tool that significantly impacts various industries, including the workplace. While there is often a misconception that AI is replacing human jobs, this...
