by Lisa Stone | Aug 4, 2025 | Business, Culture, Leadership, Sales
Building a successful sales team is a critical aspect of any business’s growth and profitability. However, according to an alarming statistic, 48% of sales hires fail to meet their targets, and 28% change jobs within 18 months. This high failure rate not only...
by Lisa Stone | Jul 29, 2025 | Branding, Business, Marketing, Sales
As marketers, we love clean attribution. We want to see where every click came from, tie every interaction back to a sale, and prove that our efforts moved the needle. But the reality of today’s digital landscape is that not every marketing opportunity is measurable,...
by Lisa Stone | Jul 24, 2025 | Business, Marketing, Sales
Once you’ve decided to purchase HubSpot as your CRM, the next decision you have to make is how you will approach onboarding. With all of Hubspot’s professional and enterprise tools, onboarding is required, and it is a paid service. You’ll have the opportunity to...
by Lisa Stone | Apr 4, 2025 | Business, Communication, Leadership, Marketing, Sales
Email communications play a crucial role in modern business, helping companies connect with their audience, build relationships, and drive conversions. A common line of thinking is that all emails that attract and convert leads can be considered marketing emails, but...
by Tracy Graziani | Feb 20, 2025 | Branding, Business, Communication, Marketing, Marketing During Crisis, Nonprofit
Since Donald Trump was sworn in for his second presidential term on January 20th, the United States federal regulatory landscape has undergone significant and rapid changes. To date, Trump has signed 60 executive orders which have had cascading effects, especially for...
by Tracy Graziani | Feb 15, 2025 | Business, Leadership, Marketing During Crisis
Every business decision carries weight. Some choices can propel a company forward, while others can set it back. The challenge is to distinguish between decisions that require careful deliberation and those that can be made swiftly. Lorrie Norrington, Operating...
