Meet Google BERT

Meet Google BERT

On October 25th, Google implemented BERT (Bidirectional Encoder Representation from Transformers) in the United States. Google BERT is the first algorithm to use deeply bidirectional, unsupervised language to provide context and nuance to searches. Google was able to...
Don’t Wait, Get on the Phone!

Don’t Wait, Get on the Phone!

By nature I’ve always been someone who doesn’t want to deal with customers or talk on the phone any longer than necessary. Just give me a project and leave me alone, BUT that was the OLD me. I’ve just taken the Pipeline Generation Boot Camp offered...
The Truth About SEO vs. Local SEO

The Truth About SEO vs. Local SEO

As a CMO or marketing manager for your future-forward organization, it’s critical that you’re continually upping your digital marketing game and ensuring that you’re attracting the right leads and prospects to your website. But knowing whether to...
Your greatest asset is in the wrong place

Your greatest asset is in the wrong place

In fact, odds are pretty good that you’ll find it coded as a liability. I’m talking about people. From top to bottom, side to side, beginning to end, and everywhere in between people are the most critical part of every single internal and external function...