by Lisa Stone | Oct 3, 2022 | data, How-To, Websites
Google Analytics 4, or GA4, is the newest website analytics property introduced by Google. It implements Google’s AI models to provide the latest market trends & customer behaviors. It was designed & developed to be more streamlined, allowing people to collect...
by Lisa Stone | Oct 3, 2022 | data, How-To, Marketing, Websites
You might have stumbled on a little notice bar at the top of your Google Analytics account that looks like this: And you might have clicked on the “Let’s go” button, only to realize that this might take more than five minutes to complete. If that was...
by Lisa Stone | Aug 16, 2021 | Marketing, Sales
Salespeople and marketers typically think differently. That can create rifts, hurt sales and generate missed opportunities. But it doesn’t have to be that way. Here’s how to achieve better marketing and sales alignment in your company. The Problem What’s the problem...
by Lisa Stone | Mar 7, 2021 | Culture, Leadership
For those of you familiar with my work, you’ve probably noticed that I seldom ever write in the first person for work. I try to write my content from a neutral stance so that it is informative without bias. For International Women’s Day, though, I decided to shift the...
by Lisa Stone | Feb 24, 2021 | Communication, Culture, Marketing, Sales
Despite the fact that sales and marketing work closely together, the two departments are often at odds with one another. In this post, we discussed why the sales team hates the marketing team. Today, we’ll explore the other side of the coin: why the marketing team...
