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Winners & Losers of COVID-19 Era Marketing
During any time of crisis, it is imperative to be mindful and tactful with marketing campaigns, and COVID-19 era marketing is all over the place. Today, we will look at some marketing strategies used by businesses during the COVID-19 pandemic. Some are good, some...
The Importance of Video Marketing
Before digital video marketing, the only opportunity to present your company, products, and/or services in a video format would be through television commercials. Not only were commercials expensive and time-consuming to write, shoot, edit, and produce, but they...
Now what? How to adjust your marketing during the COVID-19 crisis
The COVID-19 crisis has turned the world upside down for many people & industries. Stay-at-home/shelter-in-place orders, the shutdown of nonessential services, the general anxiety of traveling, the instability of the economy, and the importance of social...