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Why Data is Important to Marketing
In order to grow your organization, you need to understand your customers, and data is invaluable to that understanding. Marketing is all about connecting to your customers. Finding where your customer base is, discovering what they’re interested in, and learning...
What Is An MSPOT?
There are many tools and techniques available to businesses to help create and manage goals. One of the most popular tools used by inbound organizations is an MSPOT plan. MSPOT stands for Mission Strategies Plays (sometimes called Projects) Omissions Targets. MSPOTs...
In Defense Of Comic Sans
When it comes to marketing, graphic design is of the utmost importance. Colors, shapes, and styles all have a psychological impact on how a brand is perceived. Branding, at its core, is a way to make a mental connection to a company in order to build customer loyalty...
Four Things To Consider When Reworking Your Marketing Plan
Over the last few months, COVID-19 has changed how the entire world operates. From grocery shopping to family gatherings, we are still accepting our new normal. The virus is continuing to spread, so it’s become clear that it’s here to stay for at least a little while....
Corporate Responses to Black Lives Matter: One Good and One Bad
Corporate responses to Black Lives Matter have become very common over the last few months. Some businesses aim to champion human rights throughout their supply chain. Other businesses, however, seem to promote human rights while operating in conflicting ways. By...
Businesses That Grew During Challenging Times
Throughout history, people have faced and overcome obstacles. The tenacity, innovation, and dedication of humankind have seen our species continue to flourish despite adversity. The same is true for businesses, as well. From economic crises to changing technology,...
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