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Tracy Graziani, CEO
Blog
The Importance of Video Marketing
Before digital video marketing, the only opportunity to present your company, products, and/or services in a video format would be through television commercials. Not only were commercials expensive and time-consuming to write, shoot, edit, and produce, but they...
Now what? How to adjust your marketing during the COVID-19 crisis
The COVID-19 crisis has turned the world upside down for many people & industries. Stay-at-home/shelter-in-place orders, the shutdown of nonessential services, the general anxiety of traveling, the instability of the economy, and the importance of social...
The Riches are in The Niches
The old saying goes, “Jack of all trades, master of none, but oftentimes better than a master of one.” While having a broad knowledge of skills and abilities is indeed a handy thing in life, the exact opposite is true when it comes to business. When the riches are in...