The Goods

Resources

Free stuff

Whatever you want to call it, we live by the principle of “Give Before You Get” so we have a bunch of stuff here, that we hope is helpful to you. Don’t see what you’re looking for? Message us with the form at the bottom of the page. We aim to please.

Ebooks

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Office Hours

Tracy Graziani, CEO

I’m happy to help, even if you aren’t a client. To prove it, I’m giving you access to my calendar. You can book 15 minutes of my time to talk about whatever you want and I’ll listen. If you have questions about marketing or websites, I’m happy to answer, but if you want to talk about unicorns, that’s cool too.

Access My Calendar

Blog

Meet Google BERT

On October 25th, Google implemented BERT (Bidirectional Encoder Representation from Transformers) in the United States. Google BERT is the first algorithm to use deeply bidirectional, unsupervised language to provide context and nuance to searches. Google was able to...

How to explain SEO to your boss

SEO is the simplest and most complex of things all rolled into one. The foundation of SEO is truly focusing on your customer and their needs. Your website has to be helpful to them above all. The way you do that is by creating great content and having the right technology to make that happen. Some of that work is pretty easy, some of it requires the help of a professional.

Show them the ROI

Back in the early days of digital we measured digital pretty much the same way we measured analog efforts–impressions. We’d pick a targeted channel and pay for advertising by impression. Truth is you can still buy digital that way.