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Energy Company Powers Up their Lead Generation with SEO
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Challenge
Energy Technologies, Inc. is an electronics, technology, and alternative energy manufacturing company that serves enterprise-level companies, governments, and large NGOs.
ETI had a network of 50 websites, and while that approach previously was a useful SEO strategy, as algorithms changed became less effective, and costly to maintain. As search engines began to favor sites with more content and domain authority ETI became increasingly difficult to find online.
Despite these challenges switching costs were a concern. What if a new site structure negatively impacted incoming leads?
Strategy
We knew that ETI had valuable information that their customers and prospects wanted and needed across their network of sites, but Google just wasn’t serving it to them anymore. So we recommended a comprehensive central site with their customers and prospects in mind. The information they need could be organized in the ways they would ultimately look for it and we tied their request a quote for to their CRM so leads would be in salespeople’s hands instantly.
Results
The site now ranks #1 on Google for the solutions their clients are looking for.
The strategy has created a predictable pipeline of inbound leads that is 400% higher than the industry average.
