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Tracy Graziani, CEO
Salespeople and marketers typically think differently. That can create rifts, hurt sales and generate missed opportunities. But it doesn’t have to be that way. Here’s how to achieve better marketing and sales alignment in your company. The Problem What’s the problem...
International Women's Day takes on new meaning for me this year. As I look back on what will be one year of coronavirus shutdowns, quarantine, and worldwide disruption, I'm exhausted, discouraged, and overwhelmed. I also know that I'm not alone. Women, in particular,...
For those of you familiar with my work, you’ve probably noticed that I seldom ever write in the first person for work. I try to write my content from a neutral stance so that it is informative without bias. For International Women’s Day, though, I decided to shift the...