Seriously, we believe in magicYOUR magic to be exact
Your organization is great, but do your customers know that?
When we work with new clients we often hear similar things.
“People just don’t understand what we do.”
“Our customers just don’t ‘get it’.”
“We need marketing to educate our customers.”
We’re here to help
Well, we “get it,” sometimes things just aren’t clear to customers even though you’ve made considerable efforts to communicate.
That’s where we come in.
We have a process that helps connect the dots between your message, and your customer’s needs.
The result is the clarity that you’ve been looking for.
It’s hard to be heard in all this noise.
On top of traditional media like newspapers, TV, radio, billboards and direct mail, now there are countless other things competing for your customer’s attention.
Facebook, Twitter, Instagram, LinkedIn, Pinterest, Reddit, Vine, YouTube, Musical.ly, Snapchat……..the list goes on and on, and more are added almost every day it seems.
Your customers are tired and have started tuning out marketing, and they have the tools to do it. Be honest with yourself–you’re doing it too. None of us want to be bothered.
There is more media to consume than ever before, and they get to choose their experiences–with or without advertising.
What are you supposed to do?
They Need to Choose You
So maybe it’s time to stop bothering customers with advertising. But how does that work?
We’ll help position you as an expert, an “influencer” in your field, then your customers will come to you. The future of marketing looks nothing like the past. The brands that win in this new game help their customers with interesting and informative content.
There are too many choices and for organizations that can be scary. All that choice looks a lot like competition.
Have no fear, Graziani Multimedia is here. We’ll position you as the smartest and most helpful brand in your market (you are anyway, right?) We’ll make sure your customers know it too.
When they have a problem, when they turn to Google, or Facebook, or Twitter, we’ll help you to be the answer that they find there.
Do you want to blend in?
There’s an old saying:
“There are sheep, and there are wolves.”
That used to be the way people thought about success, but let’s be honest, we’re all tired of wolves.
You know what we all secretly want? A little magic.
Tennessee Williams said it best:
“I don’t want realism. I want magic!”
Your Magic Matters
Too often we get distracted by trying to compete on price, or data, or some other less than human thing that’s most likely based on numbers. Last time we checked your customers are likely people.
There is one common denominator in the wildly successful brands–underlying magic. Guy Kawasaki, former Chief Evangelist at Apple, coined the term, but something tells us the guy was on to something.
If you’re the best at what you do there’s a reason, and that reason is what will set you apart from all the rest.
We’ll help you use that underlying magic to surprise and delight your customers and keep them coming back for more.