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The 4 most costly marketing mistakes to avoid
Many companies will say that what they need most is more leads, but we’ve found that leads are only part of the story. One of our clients really wanted to focus on cleaning up their email list and capturing more leads on their website. They also wanted to do a better job of following up with trade show leads and add them to their contact database. We implemented and inbound marketing strategy with them and the results seemed to be outstanding.
Don’t Wait, Get on the Phone!
Don’t just call random businesses and try to sell the first one to answer the phone. Do your research. Find out about the person your calling and their likely challenges
How to make a lead generation quiz like Buzzfeed
I'm not gonna lie, I'm kinda a sucker for online quizzes. My relationship style is a Siamese Cat, I belong to Ravenclaw House, and Donald Glover should be my celebrity bestie. Why do we do these? Well, they're fun. This is why the marketer in me knew that these have...
The Truth About SEO vs. Local SEO
As a CMO or marketing manager for your future-forward organization, it's critical that you're continually upping your digital marketing game and ensuring that you're attracting the right leads and prospects to your website. But knowing whether to focus on SEO vs....
I’m white, I’m privileged, and I’m glad I was taught about racial bias
Yesterday Starbucks closed all of their corporate stores to provide a four-hour training on racial bias. Much of the media leading up to the event included experts explaining that you can't train away racial bias. Then during the training, there were social media...
Your greatest asset is in the wrong place
In fact, odds are pretty good that you'll find it coded as a liability. I'm talking about people. From top to bottom, side to side, beginning to end, and everywhere in between people are the most critical part of every single internal and external function in your...
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