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Now what? How to adjust your marketing during the COVID-19 crisis
The COVID-19 crisis has turned the world upside down for many people & industries. Stay-at-home/shelter-in-place orders, the shutdown of nonessential services, the general anxiety of traveling, the instability of the economy, and the importance of social...
The Riches are in The Niches
The old saying goes, “Jack of all trades, master of none, but oftentimes better than a master of one.” While having a broad knowledge of skills and abilities is indeed a handy thing in life, the exact opposite is true when it comes to business. When the riches are in...
Meet Google BERT
On October 25th, Google implemented BERT (Bidirectional Encoder Representation from Transformers) in the United States. Google BERT is the first algorithm to use deeply bidirectional, unsupervised language to provide context and nuance to searches. Google was able to...
How to explain SEO to your boss
SEO is the simplest and most complex of things all rolled into one. The foundation of SEO is truly focusing on your customer and their needs. Your website has to be helpful to them above all. The way you do that is by creating great content and having the right technology to make that happen. Some of that work is pretty easy, some of it requires the help of a professional.
Show them the ROI
Back in the early days of digital we measured digital pretty much the same way we measured analog efforts–impressions. We’d pick a targeted channel and pay for advertising by impression. Truth is you can still buy digital that way.
Nobody cares if you’re #1
It only stands to reason that the latter is the truth, so why on earth are we still encountering this tired message? I haven’t bothered to do the market research, but I can say with confidence that nobody buys a car because the dealership claimed to be number one. NOBODY. So congratulations Bob’s Buick, you just wasted $5000 to annoy everyone.
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