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How to explain SEO to your boss
SEO is the simplest and most complex of things all rolled into one. The foundation of SEO is truly focusing on your customer and their needs. Your website has to be helpful to them above all. The way you do that is by creating great content and having the right technology to make that happen. Some of that work is pretty easy, some of it requires the help of a professional.
Show them the ROI
Back in the early days of digital we measured digital pretty much the same way we measured analog efforts–impressions. We’d pick a targeted channel and pay for advertising by impression. Truth is you can still buy digital that way.
Nobody cares if you’re #1
It only stands to reason that the latter is the truth, so why on earth are we still encountering this tired message? I haven’t bothered to do the market research, but I can say with confidence that nobody buys a car because the dealership claimed to be number one. NOBODY. So congratulations Bob’s Buick, you just wasted $5000 to annoy everyone.
In defense of saying “Yes”
While I was building my business I had the privilege of working as a freelance journalist. It’s one of those jobs, like waiting tables, that I did so I could make ends meet, but looking back I’ve found was an invaluable education that I draw upon in my business now. Some of the stories stick with you, and even become a part of your story, such is true of Ettore “Eddie” Chiudionni.
Doing good is good business
Whether buying a pair of Tom's shoes or seeking out LEED certified office space, American consumers and businesses alike are increasingly concerned with the ethical DNA of the companies they buy from. Saying goodbye to the good Beginning in the 1970s and reaching an...
The 5th “P”
Quite possibly since the dawn of time colleges have been teaching the four "Ps" of marketing, and I've always found this philosophy lacking. While product, promotion, price, and placement matter, these four "Ps" are pointless without focusing on a far more important...
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