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The Truth About SEO vs. Local SEO
As a CMO or marketing manager for your future-forward organization, it's critical that you're continually upping your digital marketing game and ensuring that you're attracting the right leads and prospects to your website. But knowing whether to focus on SEO vs....
I’m white, I’m privileged, and I’m glad I was taught about racial bias
Yesterday Starbucks closed all of their corporate stores to provide a four-hour training on racial bias. Much of the media leading up to the event included experts explaining that you can't train away racial bias. Then during the training, there were social media...
Your greatest asset is in the wrong place
In fact, odds are pretty good that you'll find it coded as a liability. I'm talking about people. From top to bottom, side to side, beginning to end, and everywhere in between people are the most critical part of every single internal and external function in your...
The Art of People
When Dave Kerpen's book The Art of People was released I read it cover to cover, but one of the cool things about the book is that each chapter ends with actionable items you can do to put the book into practice. I thought it would be wise to revisit each chapter with...
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