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How to get more leads and close more deals at trade shows, conferences, expos, and conventions
Trade shows, conferences, and expos are among the most expensive investments your business will make. Learn how to get the most impact out of that investment by focusing on leads, meetings, and closing deals every step of the way.
What does RevOps mean?
If you’re anything like me, odds are the first time you stumbled on the term RevOps you probably gave it little thought and moved on about your day. Maybe the third or fourth time you rolled your eyes a bit. 🙄 More jargon? Who needs it? But at some point, it...
Why we’re all-in on RevOps and you should be too
There are people who pride themselves on their ability to be on-trend and cool whether that is in their fashion sense, the movies they watch, or even the hot buzzwords in business. I'm not really one of those people. I'm a bit of a skeptic and tend to prefer to create...
How to Achieve Optimum Marketing & Sales Alignment
Salespeople and marketers typically think differently. That can create rifts, hurt sales and generate missed opportunities. But it doesn’t have to be that way. Here’s how to achieve better marketing and sales alignment in your company. The Problem What’s the problem...
Better than the boys club
International Women's Day takes on new meaning for me this year. As I look back on what will be one year of coronavirus shutdowns, quarantine, and worldwide disruption, I'm exhausted, discouraged, and overwhelmed. I also know that I'm not alone. Women, in particular,...
Women’s health matters
For those of you familiar with my work, you’ve probably noticed that I seldom ever write in the first person for work. I try to write my content from a neutral stance so that it is informative without bias. For International Women’s Day, though, I decided to shift the...
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