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Renewable Energy & The Inflation Reduction Act
What is the New Inflation Reduction Act? The Inflation Reduction Act was signed into law in August 2022 to help the U.S. reach economic stability The economy never quite recovered after the 2020 Covid Pandemic. Rising costs across the country and many industries led...
The Ultimate January 2023 Reading List
I decided to narrow down my top reading picks for January 2023 using the following criteria: I picked a selection of books that sit at the intersection of our personal and professional lives as well as the economy and society.
Google Analytics 4 (GA4) Setup Checklist
If you're setting up Google Analytics 4 (GA4) you might have discovered that there are quite a few steps, and the steps are varied based on the type of installation and other factors. That's why we created this handy checklist. It should help you make sure you're not...
What is Google Analytics 4 (GA4) & Why Should You Care?
Google Analytics 4, or GA4, is the newest website analytics property introduced by Google. It implements Google’s AI models to provide the latest market trends & customer behaviors. It was designed & developed to be more streamlined, allowing people to collect...
How to Set Up Google Analytics 4 (GA4)
You might have stumbled on a little notice bar at the top of your Google Analytics account that looks like this: And you might have clicked on the "Let's go" button, only to realize that this might take more than five minutes to complete. If that was your assumption,...
No One Cares About Your Free Pen
Five Steps to Pick Swag that Doesn't Suck If you're going to have a booth at a trade show there is nothing more ubiquitous than swag. Sadly, for many companies, there is very little strategy behind items they give away, and that's a lost opportunity. While most swag...
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