by Tracy Graziani | Feb 20, 2025 | Branding, Business, Communication, Marketing, Marketing During Crisis, Nonprofit
Since Donald Trump was sworn in for his second presidential term on January 20th, the United States federal regulatory landscape has undergone significant and rapid changes. To date, Trump has signed 60 executive orders which have had cascading effects, especially for...
by Lisa Stone | Feb 11, 2025 | Branding, Marketing, Marketing During Crisis
There are many tools and techniques available to businesses to help create and manage goals. One of the most popular tools used by inbound organizations is an MSPOT plan. It was originally developed by HubSpot, and for those who helped with their meteoric rise from...
by Linda Nunes-Quimby | Sep 30, 2022 | Branding, Marketing, Sales
Five Steps to Pick Swag that Doesn’t Suck If you’re going to have a booth at a trade show there is nothing more ubiquitous than swag. Sadly, for many companies, there is very little strategy behind items they give away, and that’s a lost opportunity....
by Lisa Stone | Feb 11, 2021 | Branding, Culture, Marketing
Super Bowl LV was unlike any Super Bowl we’ve ever had. The stands were filled with 30,000 cardboard cutouts, attendance was down to 25,000 fans instead of the typical 80,000+, and time was spent honoring frontline workers and essential employees. It felt like the...
by Lisa Stone | Jan 13, 2021 | Branding, Culture, Marketing, Marketing During Crisis
2020 was a tumultuous year that changed nearly every aspect of our lives. Everything from how we work to how we shop has been altered and our old perception of “normal” may never return. The Digital Age has always been a conduit of rapid change, and now more than...
by Lisa Stone | Aug 25, 2020 | Branding, Communication, Marketing, Public Relations, Websites
When it comes to marketing, graphic design is of the utmost importance. Colors, shapes, and styles all have a psychological impact on how a brand is perceived. Branding, at its core, is a way to make a mental connection to a company in order to build customer loyalty...