by Lisa Stone | Feb 24, 2021 | Communication, Culture, Marketing, Sales
Despite the fact that sales and marketing work closely together, the two departments are often at odds with one another. In this post, we discussed why the sales team hates the marketing team. Today, we’ll explore the other side of the coin: why the marketing team...
by Lisa Stone | Feb 24, 2021 | Communication, Culture, Marketing, Sales
Sales and Marketing are two sides to the same coin, but often find themselves at odds with one another. This post discussed some reasons why the marketing team hates the sales team. Now, we’ll look at why the sales team hates the marketing team right back! Sales hates...
by Jamie Quickert | Feb 23, 2021 | Communication, Culture, Leadership
I have written about “managing down” to the employees you lead, “managing up” to your boss or the CEO, and today I thought I would tackle the hardest topic of all, managing across the aisle. Let’s be honest, managing the middle is exhausting, and managing...
by Lisa Stone | Feb 11, 2021 | Branding, Culture, Marketing
Super Bowl LV was unlike any Super Bowl we’ve ever had. The stands were filled with 30,000 cardboard cutouts, attendance was down to 25,000 fans instead of the typical 80,000+, and time was spent honoring frontline workers and essential employees. It felt like the...
by Lisa Stone | Jan 13, 2021 | Branding, Culture, Marketing, Marketing During Crisis
2020 was a tumultuous year that changed nearly every aspect of our lives. Everything from how we work to how we shop has been altered and our old perception of “normal” may never return. The Digital Age has always been a conduit of rapid change, and now more than...
by Jamie Quickert | Oct 13, 2020 | Communication, Culture, Leadership, Marketing, Public Relations
Lynda Gratton, a workplace expert, proclaimed that workplace loyalty was dead. In a quote in The Financial Times, she said that loyalty had been “killed off through shortening contracts, outsourcing, automation, and multiple careers.” That seems very grim, but is it...
