by Tracy Graziani | Feb 20, 2025 | Branding, Business, Communication, Marketing, Marketing During Crisis, Nonprofit
Since Donald Trump was sworn in for his second presidential term on January 20th, the United States federal regulatory landscape has undergone significant and rapid changes. To date, Trump has signed 60 executive orders which have had cascading effects, especially for...
by Tracy Graziani | Feb 15, 2025 | Business, Leadership, Marketing During Crisis
Every business decision carries weight. Some choices can propel a company forward, while others can set it back. The challenge is to distinguish between decisions that require careful deliberation and those that can be made swiftly. Lorrie Norrington, Operating...
by Lisa Stone | Feb 12, 2025 | Business, Marketing During Crisis, Nonprofit
On his first day back in office, President Trump signed seven executive orders (EOs) that could drastically reshape federal grant funding. These orders target programs and initiatives that do not align with his administration’s policy priorities, potentially affecting...
by Lisa Stone | Feb 11, 2025 | Branding, Marketing, Marketing During Crisis
There are many tools and techniques available to businesses to help create and manage goals. One of the most popular tools used by inbound organizations is an MSPOT plan. It was originally developed by HubSpot, and for those who helped with their meteoric rise from...
by Linda Nunes-Quimby | Sep 6, 2022 | How-To, Marketing During Crisis, Sales
Trade shows, conferences, and expos are among the most expensive investments your business will make. Learn how to get the most impact out of that investment by focusing on leads, meetings, and closing deals every step of the way. Know Before You Go First thing is...
by Lisa Stone | Jan 13, 2021 | Branding, Culture, Marketing, Marketing During Crisis
2020 was a tumultuous year that changed nearly every aspect of our lives. Everything from how we work to how we shop has been altered and our old perception of “normal” may never return. The Digital Age has always been a conduit of rapid change, and now more than...
