by Linda Nunes-Quimby | Sep 30, 2022 | Branding, Marketing, Sales
Five Steps to Pick Swag that Doesn’t Suck If you’re going to have a booth at a trade show there is nothing more ubiquitous than swag. Sadly, for many companies, there is very little strategy behind items they give away, and that’s a lost opportunity....
by Linda Nunes-Quimby | Sep 6, 2022 | How-To, Marketing During Crisis, Sales
Trade shows, conferences, and expos are among the most expensive investments your business will make. Learn how to get the most impact out of that investment by focusing on leads, meetings, and closing deals every step of the way. Know Before You Go First thing is...
by Tracy Graziani | Nov 30, 2021 | Culture, Marketing, RevOps, Sales
There are people who pride themselves on their ability to be on-trend and cool whether that is in their fashion sense, the movies they watch, or even the hot buzzwords in business. I’m not really one of those people. I’m a bit of a skeptic and tend to...
by Lisa Stone | Aug 16, 2021 | Marketing, Sales
Salespeople and marketers typically think differently. That can create rifts, hurt sales and generate missed opportunities. But it doesn’t have to be that way. Here’s how to achieve better marketing and sales alignment in your company. The Problem What’s the problem...
by Lisa Stone | Feb 24, 2021 | Communication, Culture, Marketing, Sales
Despite the fact that sales and marketing work closely together, the two departments are often at odds with one another. In this post, we discussed why the sales team hates the marketing team. Today, we’ll explore the other side of the coin: why the marketing team...
by Lisa Stone | Feb 24, 2021 | Communication, Culture, Marketing, Sales
Sales and Marketing are two sides to the same coin, but often find themselves at odds with one another. This post discussed some reasons why the marketing team hates the sales team. Now, we’ll look at why the sales team hates the marketing team right back! Sales hates...
