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What is Google Analytics 4 (GA4) & Why Should You Care?

What is Google Analytics 4 (GA4) & Why Should You Care?

by Lisa Stone | Oct 3, 2022 | data, How-To, Websites

Google Analytics 4, or GA4, is the newest website analytics property introduced by Google. It implements Google’s AI models to provide the latest market trends & customer behaviors. It was designed & developed to be more streamlined, allowing people to collect...
How to Set Up Google Analytics 4 (GA4)

How to Set Up Google Analytics 4 (GA4)

by Lisa Stone | Oct 3, 2022 | data, How-To, Marketing, Websites

You might have stumbled on a little notice bar at the top of your Google Analytics account that looks like this: And you might have clicked on the “Let’s go” button, only to realize that this might take more than five minutes to complete. If that was...

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