How to explain SEO to your boss

How to explain SEO to your boss

Original post by Tracy Graziani | Sep 19,2017 I don’t know if there is any single aspect of digital marketing that is shrouded in more mythos and misinformation than SEO, which by the way, means “search engine optimization.” Many don’t know...
Show them the ROI

Show them the ROI

Original post by Tracy Graziani | Aug 29,2017 Whether you are CEO, CMO, Marketing Manager, or an associate the days of marketing by impression are over. If you aren’t being asked now, you soon will be expected to show the return on investment (ROI) for your...
The 5th “P”

The 5th “P”

Quite possibly since the dawn of time colleges have been teaching the four “Ps” of marketing, and I’ve always found this philosophy lacking. While product, promotion, price, and placement matter, these four “Ps” are pointless without...
10 Misconceptions about website design

10 Misconceptions about website design

Whether starting from scratch, or re-designing an existing website there is a lot to consider. It seems like every day there are more and more options for website design. How do you know what is best for your company? This list should help you sort the facts from...