by Lisa Stone | Apr 4, 2025 | Business, Communication, Leadership, Marketing, Sales
Email communications play a crucial role in modern business, helping companies connect with their audience, build relationships, and drive conversions. A common line of thinking is that all emails that attract and convert leads can be considered marketing emails, but...
by Lisa Stone | Feb 12, 2025 | Business, Marketing During Crisis, Nonprofit
On his first day back in office, President Trump signed seven executive orders (EOs) that could drastically reshape federal grant funding. These orders target programs and initiatives that do not align with his administration’s policy priorities, potentially affecting...
by Lisa Stone | Feb 11, 2025 | Branding, Marketing, Marketing During Crisis
There are many tools and techniques available to businesses to help create and manage goals. One of the most popular tools used by inbound organizations is an MSPOT plan. It was originally developed by HubSpot, and for those who helped with their meteoric rise from...
by Lisa Stone | May 31, 2024 | Business, Communication, Marketing
Over Memorial Day weekend, a trove of leaked Google Search documents sent shockwaves through the SEO community. On May 5th, Rand Fishkin, Co-Founder of Moz and Co-Founder and CEO of Sparktoro, received an email from Erfan Azimi, CEO of EA Digital, with over 2,500...
by Lisa Stone | Oct 9, 2023 | Business
In today’s rapidly evolving technological landscape, Artificial Intelligence (AI) has emerged as a powerful tool that significantly impacts various industries, including the workplace. While there is often a misconception that AI is replacing human jobs, this...
