by Lisa Stone | May 8, 2020 | Marketing, Marketing During Crisis
The Phoenix Brewing Company is far more than a local pub. It’s a cornerstone of the Mansfield community even in these uncertain times. Nestled inside the once-abandoned Charles Schroer Mortuary building, the aptly named Phoenix Brewing Company has brought new life to...
by Lisa Stone | May 1, 2020 | Communication, Marketing, Marketing During Crisis, Video
Once a business makes the transition from brick and mortar operations to online business, many entrepreneurs are left wondering, “I’m online, but what next? How do I stay connected? How about moving offline communication online?” They have their...
by Lisa Stone | Apr 16, 2020 | Marketing During Crisis
During any time of crisis, it is imperative to be mindful and tactful with marketing campaigns, and COVID-19 era marketing is all over the place. Today, we will look at some marketing strategies used by businesses during the COVID-19 pandemic. Some are good, some...
by Lisa Stone | Apr 7, 2020 | Marketing, Video
Before digital video marketing, the only opportunity to present your company, products, and/or services in a video format would be through television commercials. Not only were commercials expensive and time-consuming to write, shoot, edit, and produce, but they...
by Lisa Stone | Apr 1, 2020 | Marketing, Marketing During Crisis
The COVID-19 crisis has turned the world upside down for many people & industries. Stay-at-home/shelter-in-place orders, the shutdown of nonessential services, the general anxiety of traveling, the instability of the economy, and the importance of social...