by Lisa Stone | May 1, 2020 | Communication, Marketing, Marketing During Crisis, Video
Once a business makes the transition from brick and mortar operations to online business, many entrepreneurs are left wondering, “I’m online, but what next? How do I stay connected? How about moving offline communication online?” They have their...
by Lisa Stone | Apr 16, 2020 | Marketing During Crisis
During any time of crisis, it is imperative to be mindful and tactful with marketing campaigns, and COVID-19 era marketing is all over the place. Today, we will look at some marketing strategies used by businesses during the COVID-19 pandemic. Some are good, some...
by Lisa Stone | Apr 7, 2020 | Marketing, Video
Before digital video marketing, the only opportunity to present your company, products, and/or services in a video format would be through television commercials. Not only were commercials expensive and time-consuming to write, shoot, edit, and produce, but they...
by Lisa Stone | Apr 1, 2020 | Marketing, Marketing During Crisis
The COVID-19 crisis has turned the world upside down for many people & industries. Stay-at-home/shelter-in-place orders, the shutdown of nonessential services, the general anxiety of traveling, the instability of the economy, and the importance of social...
by Lisa Stone | Mar 9, 2020 | Marketing
The old saying goes, “Jack of all trades, master of none, but oftentimes better than a master of one.” While having a broad knowledge of skills and abilities is indeed a handy thing in life, the exact opposite is true when it comes to business. When the riches are in...
