by graziani | Jul 13, 2019 | Marketing
Whether buying a pair of Tom’s shoes or seeking out LEED certified office space, American consumers and businesses alike are increasingly concerned with the ethical DNA of the companies they buy from. Saying goodbye to the good Beginning in the 1970s and...
by graziani | Jul 3, 2019 | Websites
Quite possibly since the dawn of time colleges have been teaching the four “Ps” of marketing, and I’ve always found this philosophy lacking. While product, promotion, price, and placement matter, these four “Ps” are pointless without...
by graziani | Jun 27, 2019 | Marketing
One of the biggest things that brands fear on social media are “Trolls.” Not the cute ones with the neon fuzzy hair, rather the ugly ones that live under bridges and write nasty things on walls…internet walls to be exact. This fear is so real that...
by graziani | Jun 20, 2019 | Marketing
If I could ban one phrase from our workplaces, it would be this, “It’s not personal, it’s just business.” That single phrase is the biggest lie we’ve ever told ourselves and it simply has to stop. For most people it IS personal. Every interaction we have with each...
by graziani | Jun 13, 2019 | Marketing
It’s gettin’ hot in here: Whether your business heats up or slows down, the pace always changes in the summer. It’s easy to let the summer pass you by without taking advantage of all that summer offers. This list will help you make the best possible...
