by Lisa Stone | May 31, 2024 | Business, Communication, Marketing
Over Memorial Day weekend, a trove of leaked Google Search documents sent shockwaves through the SEO community. On May 5th, Rand Fishkin, Co-Founder of Moz and Co-Founder and CEO of Sparktoro, received an email from Erfan Azimi, CEO of EA Digital, with over 2,500...
by Lisa Stone | Feb 24, 2021 | Communication, Culture, Marketing, Sales
Despite the fact that sales and marketing work closely together, the two departments are often at odds with one another. In this post, we discussed why the sales team hates the marketing team. Today, we’ll explore the other side of the coin: why the marketing team...
by Lisa Stone | Feb 24, 2021 | Communication, Culture, Marketing, Sales
Sales and Marketing are two sides to the same coin, but often find themselves at odds with one another. This post discussed some reasons why the marketing team hates the sales team. Now, we’ll look at why the sales team hates the marketing team right back! Sales hates...
by Lisa Stone | Feb 24, 2021 | Communication, Leadership, Marketing
A common complaint among workers in the corporate world is that they feel their CEO doesn’t care about them, listen to them, or give them credit. While it’s true that sometimes it can feel like you’re merely only a number in the corporate hierarchy, it’s easy to...
by Jamie Quickert | Feb 23, 2021 | Communication, Culture, Leadership
I have written about “managing down” to the employees you lead, “managing up” to your boss or the CEO, and today I thought I would tackle the hardest topic of all, managing across the aisle. Let’s be honest, managing the middle is exhausting, and managing...
by Jamie Quickert | Feb 16, 2021 | Communication, Leadership, Marketing, Sales
Early in my career, I saw a listing for a position that I considered to be a “dream job.” Full of more gumption and courage than experience, I sent a resume along with the world’s most ridiculous cover letter. It was formatted to look like an invitation and began...
