by Lisa Stone | May 31, 2024 | Business, Communication, Marketing
Over Memorial Day weekend, a trove of leaked Google Search documents sent shockwaves through the SEO community. On May 5th, Rand Fishkin, Co-Founder of Moz and Co-Founder and CEO of Sparktoro, received an email from Erfan Azimi, CEO of EA Digital, with over 2,500...
by Tracy Graziani | Oct 9, 2022 | data, How-To, Marketing, Websites
If you’re setting up Google Analytics 4 (GA4) you might have discovered that there are quite a few steps, and the steps are varied based on the type of installation and other factors. That’s why we created this handy checklist. It should help you make sure...
by Lisa Stone | Oct 3, 2022 | data, How-To, Marketing, Websites
You might have stumbled on a little notice bar at the top of your Google Analytics account that looks like this: And you might have clicked on the “Let’s go” button, only to realize that this might take more than five minutes to complete. If that was...
by Linda Nunes-Quimby | Sep 30, 2022 | Branding, Marketing, Sales
Five Steps to Pick Swag that Doesn’t Suck If you’re going to have a booth at a trade show there is nothing more ubiquitous than swag. Sadly, for many companies, there is very little strategy behind items they give away, and that’s a lost opportunity....
by Tracy Graziani | Nov 30, 2021 | Culture, Marketing, RevOps, Sales
There are people who pride themselves on their ability to be on-trend and cool whether that is in their fashion sense, the movies they watch, or even the hot buzzwords in business. I’m not really one of those people. I’m a bit of a skeptic and tend to...
by Lisa Stone | Aug 16, 2021 | Marketing, Sales
Salespeople and marketers typically think differently. That can create rifts, hurt sales and generate missed opportunities. But it doesn’t have to be that way. Here’s how to achieve better marketing and sales alignment in your company. The Problem What’s the problem...
