How to Achieve Optimum Marketing & Sales Alignment

How to Achieve Optimum Marketing & Sales Alignment

Salespeople and marketers typically think differently. That can create rifts, hurt sales and generate missed opportunities. But it doesn’t have to be that way. Here’s how to achieve better marketing and sales alignment in your company. The Problem What’s the problem...
Beyond The Laughs:

Beyond The Laughs:

Super Bowl LV was unlike any Super Bowl we’ve ever had. The stands were filled with 30,000 cardboard cutouts, attendance was down to 25,000 fans instead of the typical 80,000+, and time was spent honoring frontline workers and essential employees. It felt like the...