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Winners &  Losers of COVID-19 Era Marketing

Winners & Losers of COVID-19 Era Marketing

by Lisa Stone | Apr 16, 2020 | Marketing During Crisis

During any time of crisis, it is imperative to be mindful and tactful with marketing campaigns, and COVID-19 era marketing is all over the place. Today, we will look at some marketing strategies used by businesses during the COVID-19 pandemic. Some are good, some...
Now what? How to adjust your marketing during the COVID-19 crisis

Now what? How to adjust your marketing during the COVID-19 crisis

by Lisa Stone | Apr 1, 2020 | Marketing, Marketing During Crisis

The COVID-19 crisis has turned the world upside down for many people & industries. Stay-at-home/shelter-in-place orders, the shutdown of nonessential services, the general anxiety of traveling, the instability of the economy, and the importance of social...
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