by Tracy Graziani | Nov 30, 2021 | Culture, Marketing, RevOps, Sales
There are people who pride themselves on their ability to be on-trend and cool whether that is in their fashion sense, the movies they watch, or even the hot buzzwords in business. I’m not really one of those people. I’m a bit of a skeptic and tend to...
by Lisa Stone | Aug 16, 2021 | Marketing, Sales
Salespeople and marketers typically think differently. That can create rifts, hurt sales and generate missed opportunities. But it doesn’t have to be that way. Here’s how to achieve better marketing and sales alignment in your company. The Problem What’s the problem...
by Lisa Stone | Feb 24, 2021 | Communication, Culture, Marketing, Sales
Despite the fact that sales and marketing work closely together, the two departments are often at odds with one another. In this post, we discussed why the sales team hates the marketing team. Today, we’ll explore the other side of the coin: why the marketing team...
by Lisa Stone | Feb 24, 2021 | Communication, Culture, Marketing, Sales
Sales and Marketing are two sides to the same coin, but often find themselves at odds with one another. This post discussed some reasons why the marketing team hates the sales team. Now, we’ll look at why the sales team hates the marketing team right back! Sales hates...
by Lisa Stone | Feb 24, 2021 | Communication, Leadership, Marketing
A common complaint among workers in the corporate world is that they feel their CEO doesn’t care about them, listen to them, or give them credit. While it’s true that sometimes it can feel like you’re merely only a number in the corporate hierarchy, it’s easy to...
by Jamie Quickert | Feb 16, 2021 | Communication, Leadership, Marketing, Sales
Early in my career, I saw a listing for a position that I considered to be a “dream job.” Full of more gumption and courage than experience, I sent a resume along with the world’s most ridiculous cover letter. It was formatted to look like an invitation and began...
