by Lisa Stone | May 1, 2020 | Communication, Marketing, Marketing During Crisis, Video
Once a business makes the transition from brick and mortar operations to online business, many entrepreneurs are left wondering, “I’m online, but what next? How do I stay connected? How about moving offline communication online?” They have their...
by Lisa Stone | Apr 7, 2020 | Marketing, Video
Before digital video marketing, the only opportunity to present your company, products, and/or services in a video format would be through television commercials. Not only were commercials expensive and time-consuming to write, shoot, edit, and produce, but they...
by Lisa Stone | Apr 1, 2020 | Marketing, Marketing During Crisis
The COVID-19 crisis has turned the world upside down for many people & industries. Stay-at-home/shelter-in-place orders, the shutdown of nonessential services, the general anxiety of traveling, the instability of the economy, and the importance of social...
by Lisa Stone | Mar 9, 2020 | Marketing
The old saying goes, “Jack of all trades, master of none, but oftentimes better than a master of one.” While having a broad knowledge of skills and abilities is indeed a handy thing in life, the exact opposite is true when it comes to business. When the riches are in...
by Tracy Graziani | Jul 26, 2019 | Marketing
The other day I was driving down the road listening to the radio and a car dealership claimed to be the number one Ford dealer in Ohio, or Central Ohio, or maybe the nation. Honestly, whatever they said made me laugh just before I changed the station. No matter where...
by Lou Graziani | Jul 20, 2019 | Marketing
by Tracy Graziani I doubt that any of us need to read another article about saying “no,” but I would like to argue that we all could benefit from reconsidering the power of saying “yes.” While I was building my business I had the privilege of...
