by Lisa Stone | Feb 24, 2021 | Communication, Culture, Marketing, Sales
Sales and Marketing are two sides to the same coin, but often find themselves at odds with one another. This post discussed some reasons why the marketing team hates the sales team. Now, we’ll look at why the sales team hates the marketing team right back! Sales hates...
by Lisa Stone | Feb 24, 2021 | Communication, Leadership, Marketing
A common complaint among workers in the corporate world is that they feel their CEO doesn’t care about them, listen to them, or give them credit. While it’s true that sometimes it can feel like you’re merely only a number in the corporate hierarchy, it’s easy to...
by Lisa Stone | Feb 11, 2021 | Branding, Culture, Marketing
Super Bowl LV was unlike any Super Bowl we’ve ever had. The stands were filled with 30,000 cardboard cutouts, attendance was down to 25,000 fans instead of the typical 80,000+, and time was spent honoring frontline workers and essential employees. It felt like the...
by Lisa Stone | Jan 13, 2021 | Branding, Culture, Marketing, Marketing During Crisis
2020 was a tumultuous year that changed nearly every aspect of our lives. Everything from how we work to how we shop has been altered and our old perception of “normal” may never return. The Digital Age has always been a conduit of rapid change, and now more than...
by Lisa Stone | Oct 9, 2020 | Marketing, Marketing During Crisis
In order to grow your organization, you need to understand your customers, and data is invaluable to that understanding. Marketing is all about connecting to your customers. Finding where your customer base is, discovering what they’re interested in, and learning...
