by Lisa Stone | Feb 11, 2021 | Branding, Culture, Marketing
Super Bowl LV was unlike any Super Bowl we’ve ever had. The stands were filled with 30,000 cardboard cutouts, attendance was down to 25,000 fans instead of the typical 80,000+, and time was spent honoring frontline workers and essential employees. It felt like the...
by Lisa Stone | Jan 13, 2021 | Branding, Culture, Marketing, Marketing During Crisis
2020 was a tumultuous year that changed nearly every aspect of our lives. Everything from how we work to how we shop has been altered and our old perception of “normal” may never return. The Digital Age has always been a conduit of rapid change, and now more than...
by Lisa Stone | Oct 9, 2020 | Marketing, Marketing During Crisis
In order to grow your organization, you need to understand your customers, and data is invaluable to that understanding. Marketing is all about connecting to your customers. Finding where your customer base is, discovering what they’re interested in, and learning...
by Lisa Stone | Sep 17, 2020 | Branding, Marketing, Marketing During Crisis
There are many tools and techniques available to businesses to help create and manage goals. One of the most popular tools used by inbound organizations is an MSPOT plan. MSPOT stands for Mission Strategies Plays (sometimes called Projects) Omissions Targets. MSPOTs...
by Lisa Stone | Aug 25, 2020 | Branding, Communication, Marketing, Public Relations, Websites
When it comes to marketing, graphic design is of the utmost importance. Colors, shapes, and styles all have a psychological impact on how a brand is perceived. Branding, at its core, is a way to make a mental connection to a company in order to build customer loyalty...
