by Jamie Quickert | Feb 23, 2021 | Communication, Culture, Leadership
I have written about “managing down” to the employees you lead, “managing up” to your boss or the CEO, and today I thought I would tackle the hardest topic of all, managing across the aisle. Let’s be honest, managing the middle is exhausting, and managing...
by Jamie Quickert | Feb 16, 2021 | Communication, Leadership, Marketing, Sales
Early in my career, I saw a listing for a position that I considered to be a “dream job.” Full of more gumption and courage than experience, I sent a resume along with the world’s most ridiculous cover letter. It was formatted to look like an invitation and began...
by Jamie Quickert | Oct 13, 2020 | Communication, Culture, Leadership, Marketing, Public Relations
Lynda Gratton, a workplace expert, proclaimed that workplace loyalty was dead. In a quote in The Financial Times, she said that loyalty had been “killed off through shortening contracts, outsourcing, automation, and multiple careers.” That seems very grim, but is it...
by Jamie Quickert | Oct 11, 2020 | Communication, Culture, Leadership
Loyalty is defined as a strong feeling of support or allegiance to a person, organization or cause. But how can you measure loyalty in the workplace? Surprisingly, it is no longer measured in the longevity of tenure. How can you tell if your staff is loyal? Some of...
by Lisa Stone | Aug 25, 2020 | Branding, Communication, Marketing, Public Relations, Websites
When it comes to marketing, graphic design is of the utmost importance. Colors, shapes, and styles all have a psychological impact on how a brand is perceived. Branding, at its core, is a way to make a mental connection to a company in order to build customer loyalty...
by Lisa Stone | Aug 12, 2020 | Communication, Marketing During Crisis, Public Relations
Corporate responses to Black Lives Matter have become very common over the last few months. Some businesses aim to champion human rights throughout their supply chain. Other businesses, however, seem to promote human rights while operating in conflicting ways. By...
