by Lisa Stone | Oct 9, 2020 | Marketing, Marketing During Crisis
In order to grow your organization, you need to understand your customers, and data is invaluable to that understanding. Marketing is all about connecting to your customers. Finding where your customer base is, discovering what they’re interested in, and learning...
by Lisa Stone | Aug 20, 2020 | Marketing, Marketing During Crisis
Over the last few months, COVID-19 has changed how the entire world operates. From grocery shopping to family gatherings, we are still accepting our new normal. The virus is continuing to spread, so it’s become clear that it’s here to stay for at least a little while....
by Lisa Stone | Aug 12, 2020 | Communication, Marketing During Crisis, Public Relations
Corporate responses to Black Lives Matter have become very common over the last few months. Some businesses aim to champion human rights throughout their supply chain. Other businesses, however, seem to promote human rights while operating in conflicting ways. By...
by Lisa Stone | Jun 26, 2020 | Branding, Marketing, Marketing During Crisis
Throughout history, people have faced and overcome obstacles. The tenacity, innovation, and dedication of humankind have seen our species continue to flourish despite adversity. The same is true for businesses, as well. From economic crises to changing technology,...
by Lisa Stone | May 8, 2020 | Marketing, Marketing During Crisis
The Phoenix Brewing Company is far more than a local pub. It’s a cornerstone of the Mansfield community even in these uncertain times. Nestled inside the once-abandoned Charles Schroer Mortuary building, the aptly named Phoenix Brewing Company has brought new life to...
by Lisa Stone | May 1, 2020 | Communication, Marketing, Marketing During Crisis, Video
Once a business makes the transition from brick and mortar operations to online business, many entrepreneurs are left wondering, “I’m online, but what next? How do I stay connected? How about moving offline communication online?” They have their...
